Wednesday, March 24, 2010


Music industry veteran Steve Belkin has been named as General Manager of the Aliso Viejo, California-based label Innervision Records and Entertainment, as announced by label VP of A&R and Promotion, Adam Leibovitz.

Belkin brings some three decades of experience in all areas of the music business to the GM post, including work in marketing, sales and distribution and artist management. A musician and songwriter in his own right, Belkin will continue to operate Open All Nite Entertainment, his management, marketing and label consultancy based in Los Angeles, and remains a partner in his company, Left Coast Music Group. Through his companies Belkin has worked with a wide variety of artists, including The Tubes, Narada Michael Walden, Craig Chaquico, Grant Geissman, Ray Parker Jr., Chris Standring, Gaelic Storm and Walela featuring Rita Coolidge, Priscilla Coolidge and Laura Satterfield.

"I've worked with Steve, as well as with many of the artists he's represented, for a number of years," states Leibovitz. "His combination of focus, enthusiasm and honesty coupled with the artistic understanding that only someone who's been on the creative side of the business can bring to running a successful label, made my decision to bring him on board an easy one."

Innervision Records was founded in the 1990s, and has evolved to become an exemplar of the new face of indie label jazz. With a special focus on balancing the advantages of experience with the ability to adapt to the constantly evolving music industry, Innervision is revolutionizing the artist-label relationship.

"Among the factors that most impressed me about Innervision was Adam's commitment to total transparency," says Belkin. "They really work so the artists on the label are always completely aware of everything that is going on."

Innervision specializes in groove/smooth jazz, straight-ahead jazz, chill , neo-soul and world music, and has released CDs from both established and emerging artists in those genres. The label is distributed by IDC.

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